In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
You must learn to say a lot with just a little when you are building your mobile content. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. Mobile marketing is all about concise advertising.
A mission statement is important for you in mobile marketing. It spells out what your business does and how it plans to do it. Having the mission statement around will help you stay ethical.
Mobile platforms should drive visitors to your main site. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.
Avoid sending texts early in the day or too late at night. If you’re inconsiderate with your text timing, no matter how wonderful your offer, it won’t sell.
Those who are best at mobile marketing progress slowly, step by step. This is an excellent way to handle your own approach. Go from texting to calling to videos and keep the trend going, continuing to socialize and to build your network as large as you can. Leave no stone unturned when it comes to your marketing strategy.
It is important to have your own dedicated short code. You will pay more, but your brand will be protected. In addition, it gives you a measure of legal protection.
If you make it easy to share your mobile marketing, your clients probably will. Be sure that your ad is easy to forward and consider offering an incentive to the person that forwards your ad.
If your company is going to develop a mobile app, create one that’s easy to use and relevant to your business. An app which doesn’t actually serve a purpose will be overlooked and ignored.
Keep in mind that those using mobiles may have a more difficult time navigating and browsing your website. If you ensure your mobile marketing site is user friendly to both home computer users and mobile users, it will succeed, even if the page looks a bit simplistic on a home computer.
Make sure you give A/B testing a try with your mobile page. Testing is crucial to determine what is and is not working for visitors to your mobile page. Create two different landing pages (A&B) to see which is more effective for conversions. Proceed to move forward using the most successful one.
Be honest with your customers about the service. No one wants to be spammed. Allow them to opt in or out of your service. A poor implementation of an SMS campaign can have a drastically negative impact due to the fact that receiving SMS messages triggers alerts on mobile devices. Using this type of marketing can feel intrusive to your customers if you are not careful. Therefore, you should always have your customers opt-in specifically to SMS marketing and never exceed your stated maximum. This is a great way to build up your brand loyalty.
Now that you have read these tips, you are one step closer to becoming an ace mobile marketer. There is a lot of information to be had and you need to know how to apply it. You can change your plans to find the right strategy for you.