Many of your customers or potential customers are likely on some social network site. Because of this, it’s important to make your business a prominent figure on those sites. Determine which sites your customers belong to, and incorporate them into your overall marketing stragey; if you don’t, you may be letting new customers and strong customer relationships slip away from you.
Whatever you are posting, whether it’s a tweet, a Facebook update or a blog post, make sure that it’s interesting. If you can do this, you have the potential to gain many more customers.
Twitter is a more demanding network because it requires constant communication with followers, but it is also the most recommended. Give people thanks when they mention you, and give them answers to questions they ask you. This will help solidify your relationships with followers. This will also help you to create a real identity, rather than just appear to be a screen name that sits behind a business.
Your goal should be to initiate a conversation with your customers. Too many social media plans ignore the fact that in this field, customer feedback can be the start of an extended conversation. Respond to any of your customers’ reviews and have a conversation with them. Become more passionate about learning about what they want or need, and use this to think about where to go next in business.
Offer special opportunities and discounts to those who follow you on social media. Encourage them with something they won’t be able to get from someone else. Try doing a contest on your social media page. If this is not an idea that would work for you, give them exclusive offers and coupons that are only available to fans and followers. This is also a great place for you to post important announcements.
Run social media-only contests. People who receive exclusive offers on Facebook or other social media sites will pay more attention to your social media marketing campaign as well as share your sites with others.
When considering a social media marketing campaign, always strategically place ads in a highly viewed location on the page. Placing your ad in a highly noticeable spot on the page will increase the chances that people will click on your ad and visit your business, thus increasing your sales.
As you have seen from the above article, social media sites are one of the great ways you can market your business. Not only can you interact with your existing customers and grow your customer base, but you can also show the world exactly what your business can offer and what it stands for. You should get started and see the new possibilities for yourself.